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Terms of Use

Last updated: Jan 5, 2021

1. Acceptance of the Terms and Conditions.

Alula Inc. (herein referred to as “Alula,” “we,” “us” or “our”) makes available a cancer survivorship platform through its website(s), including www.heyalula.com (collectively, the “Site”).  Through the Site, Alula offers for purchase curated products for cancer patients (the “Products”), organized by treatment type.  All use of the Site is subject to the terms and conditions contained in these Terms of Use (these “Terms of Use”).  Please read these Terms of Use carefully.  By accessing, browsing or otherwise using the Site, you acknowledge that you have read, understood, and agree to be bound by these Terms of Use.  If you do not accept the terms and conditions of these Terms of Use, you shall not access, browse or use the Site.

We reserve the right, at our sole discretion, to change or modify portions of these Terms of Use at any time.  If we do this, we will post the changes on this page and will indicate at the top of this page the date these Terms of Use were last revised.  You may read a current, effective copy of these Terms of Use at any time by selecting the “Terms of Use” link on the Site.  We will also notify you of any material changes either through a pop-up notice, e-mail or through other reasonable means.  Your continued use of the Site after any such changes constitutes your acceptance of the new Terms of Use.  You should periodically visit this page to review the current Terms of Use so you are aware of any revision to which you are bound.  If you do not agree to abide by this or any future Terms of Use, you shall not access, browse or use (or continue to access, browse or use) the Site.

PLEASE READ THESE TERMS OF USE CAREFULLY, AS THEY CONTAIN AN AGREEMENT TO ARBITRATE AND OTHER IMPORTANT INFORMATION REGARDING YOUR LEGAL RIGHTS, REMEDIES, AND OBLIGATIONS.  THE AGREEMENT TO ARBITRATE REQUIRES (WITH LIMITED EXCEPTION) THAT YOU SUBMIT CLAIMS YOU HAVE AGAINST US TO BINDING AND FINAL ARBITRATION, AND FURTHER (1) YOU WILL ONLY BE PERMITTED TO PURSUE CLAIMS AGAINST ALULA ON AN INDIVIDUAL BASIS, NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS OR REPRESENTATIVE ACTION OR PROCEEDING, (2) YOU WILL ONLY BE PERMITTED TO SEEK RELIEF (INCLUDING MONETARY, INJUNCTIVE, AND DECLARATORY RELIEF) ON AN INDIVIDUAL BASIS, AND (3) YOU MAY NOT BE ABLE TO HAVE ANY CLAIMS YOU HAVE AGAINST US RESOLVED BY A JURY OR IN A COURT OF LAW.

In addition, when using certain services, you will be subject to any additional terms applicable to such services that may be posted on the Site from time to time, including, without limitation, the Privacy Policy located at https://myalula.com/privacy-policy (the “Privacy Policy”) and the shipping and return information and policies located at https://myalula.com/faqs (the “FAQ Page”).  All such terms are hereby incorporated by reference into these Terms of Use. 

The Site is not a medical product or medical treatment, and provides no medical services or treatments of any kind. You understand and agree that we are not your medical care provider, and that we do not owe you any duty of care regarding your health, safety or wellbeing. We are not authorized to provide services requiring professional licensure. You should always consult with your own medical professional directly with respect to specific medical conditions or issues. NEVER DISREGARD PROFESSIONAL MEDICAL ADVICE OR DELAY SEEKING MEDICAL TREATMENT BECAUSE OF SOMETHING YOU HAVE READ ON THE SITE.

If you believe you are having a medical emergency, call your doctor or 911 immediately.

2. Use of the Site.

This Site contains material, including but not limited to software, text, graphics and images (collectively referred to as the “Content”).  We may own the Content or portions of the Content may be made available to us through arrangements that we have with third-parties.  We do not guarantee that any Content you access on or through the Site is or will continue to be accurate.  The Content is protected by United States and foreign intellectual property laws.  Unauthorized use of the Content may result in violation of copyright, trademark, and other laws.  You have no rights in or to the Content, and you will not use, copy or display the Content, including but not limited to use of framing or mirrors, except as permitted under these Terms of Use.  No other use is permitted without our prior written consent.  You must retain all copyright and other proprietary notices contained in the original Content on any copy you make of the Content.  You may not sell, transfer, assign, license, sublicense, or modify the Content or reproduce, display, publicly perform, make a derivative version of, distribute, or otherwise use the Content in any way for any public or commercial purpose.  The use or posting of any of the Content on any other website or in a networked computer environment for any purpose is expressly prohibited.  If you violate any part of these Terms of Use, your right to access and/or use the Content and Site shall automatically terminate and you shall immediately destroy any copies you have made of the Content.

The trademarks, service marks, and logos of Alula (the “Alula Trademarks”) used and displayed on the Site are registered and unregistered trademarks or service marks of Alula.  Other company, product, and service names located on the Site may be trademarks or service marks owned by third-parties (the “Third-Party Trademarks”, and, collectively with the Alula Trademarks, the “Trademarks”).  Nothing on the Site or in these Terms of Use should be construed as granting, by implication, estoppel, or otherwise, any license or right to use any Trademark displayed on the Site without the prior written consent of Alula specific for each such use.  The Trademarks may not be used to disparage Alula or the applicable third-party, Alula’s or third-party’s products or services, or in any manner (using commercially reasonable judgment) that may damage any goodwill in the Trademarks.  Use of any Trademarks as part of a link to or from any website is prohibited without Alula’s prior written consent.  All goodwill generated from the use of any Alula Trademark shall inure to Alula’s benefit.

You agree not to: (a) take any action that imposes an unreasonable load on the Site’s infrastructure, (b) use any device, software or routine to interfere or attempt to interfere with the proper working of the Site or any activity being conducted on the Site, (c) attempt to decipher, decompile, disassemble or reverse engineer any of the software comprising or making up the Site, (d) delete or alter any material posted on the Site by us or any other person or entity, (e) frame or link to any of the materials or information available on the Site, or (f) otherwise take any action in violation of these Terms of Use.

You may be required to register with Alula in order to access and use certain features of the Site.  If you choose to register for the Site, you agree to provide and maintain true, accurate, current and complete information about yourself as prompted by the Site’s registration form.  Registration data and certain other information about you are governed by our Privacy Policy.  If you are under 13 years of age, you are not authorized to use the Site, with or without registering.  In addition, if you are under 18 years old, you may use the Site, with or without registering, only with the approval of your parent or guardian.

You are responsible for maintaining the confidentiality of your password and account, if any, and are fully responsible for any and all activities that occur under your password or account.  You agree to (a) immediately notify Alula of any unauthorized use of your password or account or any other breach of security, and (b) ensure that you exit from your account at the end of each session when accessing the Site. Alula will not be liable for any loss or damage arising from your failure to comply with this paragraph.

The Site is hosted on Shopify Inc. (“Shopify”).  Shopify provides us with the online e-commerce platform that allows us to sell our Products to you. Shopify may use any information or data you submit in accordance with its Privacy Policy located at https://www.shopify.com/legal/privacy, as may be amended from time to time.  We are not responsible for the performance of Shopify.

3. Third Party Sites.

The Site may contain links to third-party websites (“External Sites”).  These links are provided solely as a convenience to you and not as an endorsement by us of the content on such External Sites.  The content of such External Sites is developed and provided by others.  You should contact the site administrator for those External Sites if you have any concerns regarding such links or any content located on such External Sites.  We are not responsible for the content of any linked External Sites and do not make any representations regarding the content or accuracy of any materials on such External Sites.  You should take precautions when downloading files from all websites to protect your computer from viruses and other destructive programs.  If you decide to access any External Sites, you do so at your own risk.  You acknowledge and agree that Alula will not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any content, events, goods or services available on or through any such External Site.  Any dealings you have with third parties found while using the Site are between you and the third party, and you agree that Alula is not liable for any loss or claim that you may have against any such third party. ALULA IS NOT RESPONSIBLE NOR LIABLE FOR ANY ADVICE, COURSE OF TREATMENT, DIAGNOSIS OR ANY OTHER THIRD PARTY INFORMATION, SITE OR PRODUCTS THAT YOU OBTAIN THROUGH THE SITE.

4. User Content.  

With respect to any information, content or other materials you upload, transmit, input or store in or through the Site (collectively, “User Content”), you represent and warrant that you own all right, title and interest in and to such User Content, including, without limitation, all copyrights and rights of publicity contained therein.  You hereby grant Alula and its affiliated companies, successors and assigns a nonexclusive, worldwide, royalty free, fully paid up, transferable, sublicensable, perpetual, irrevocable license to copy, display, upload, perform, distribute, store, modify and otherwise use your User Content in connection with the operation of Alula’s business or the promotion, advertising or marketing thereof and/or of any Product, in any form, medium or technology now known or later developed.  

You acknowledge and agree that any questions, comments, suggestions, ideas, feedback, reviews or other information about the Site and/or Products (“Submissions”), provided by you to Alula are non-confidential and Alula will be entitled to the unrestricted use and dissemination of these Submissions for any purpose, commercial or otherwise, without acknowledgment or compensation to you.  

Without limiting any other provisions herein, you acknowledge and agree that Alula may preserve User Content and may also disclose User Content if required to do so by law or in the good faith belief that such preservation or disclosure is reasonably necessary to: (a) comply with legal process, applicable laws or government requests; (b) enforce these Terms of Use; (c) respond to claims that any content violates the rights of third parties; or (d) protect the rights, property, or personal safety of Alula, our users and the public.  You understand that the technical processing and transmission of the Site, including your User Content, may involve (i) transmissions over various networks; and (ii) changes to conform and adapt to technical requirements of connecting networks or devices.

Alula respects the intellectual property of others, and we ask our users to do the same.  If you believe that your work has been copied in a way that constitutes copyright infringement, or that your intellectual property rights have been otherwise violated, you should notify Alula of your infringement claim in accordance with the procedure set forth below.  Alula will process and investigate notices of alleged infringement and will take appropriate actions under the Digital Millennium Copyright Act (“DMCA”) and other applicable intellectual property laws with respect to any alleged or actual infringement.  A notification of claimed copyright infringement should be emailed to Alula’s Copyright Agent at hello@myalula.com (Subject line:  “DMCA Takedown Request”).  You may also contact us by mail at: Alula Inc. 335 Madison, Floor 3.  NY, NY 10017.

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To be effective, the notification must be in writing and contain the following information: 

  • an electronic or physical signature of the person authorized to act on behalf of the owner of the copyright or other intellectual property interest; 

  • a description of the copyrighted work or other intellectual property that you claim has been infringed; 

  • a description of where the material that you claim is infringing is located on the Site, with enough detail that we may find it on the Site; 

  • your address, telephone number, and email address; 

  • a statement by you that you have a good faith belief that the disputed use is not authorized by the copyright or intellectual property owner, its agent, or the law; 

  • a statement by you, made under penalty of perjury, that the above information in your notice is accurate and that you are the copyright or intellectual property owner or are authorized to act on the copyright or intellectual property owner’s behalf. 

If you believe that your User Content that was removed (or to which access was disabled) is not infringing, or that you have the authorization from the copyright owner, the copyright owner’s agent, or pursuant to the law, to upload and use the content in your User Content, you may send a written counter-notice containing the following information to the Copyright Agent: 

  • your physical or electronic signature; 

  • identification of the content that has been removed or to which access has been disabled and the location at which the content appeared before it was removed or disabled; 

  • a statement that you have a good faith belief that the content was removed or disabled as a result of mistake or a misidentification of the content; and 

  • your name, address, telephone number, and email address, a statement that you consent to the jurisdiction of the federal court located within New York, New York and a statement that you will accept service of process from the person who provided notification of the alleged infringement. 

If a counter-notice is received by the Copyright Agent, Alula will send a copy of the counter-notice to the original complaining party informing that person that it may replace the removed content or cease disabling it within ten (10) business days.  Unless the copyright owner files an action seeking a court order against the content provider, member or user, the removed content may be replaced, or access to it restored, in ten (10) to fourteen (14) business days or more after receipt of the counter-notice, at our sole discretion.

  • In accordance with the DMCA and other applicable law, Alula has adopted a policy of terminating, in appropriate circumstances and at Alula's sole discretion, users who are deemed to be repeat infringers.  Alula may also at its sole discretion limit access to the Site and/or terminate the memberships of any users who infringe any intellectual property rights of others, whether or not there is any repeat infringement.

5. Health Related Information.

Any health-related information, data, software, photographs, graphics, videos, text, images, typefaces, sounds and other material residing on the Site describes general principles of health care that should not be construed as specific instructions for individual patients. It is not intended as a substitute for a consultation between patients and their health care provider, and should not be used to diagnose or treat a health problem without consulting a qualified health care provider. It is for reference only and should not be used to determine treatment for specific medical conditions—only a health care provider can do that.  You understand and agree that in no event will Alula be liable for any decision made or action taken in reliance on the information contained on, or accessible through, the Site. Reliance on any information provided by, or otherwise appearing on, the Site is solely at your own risk. Users should address any questions regarding their personal health or medical conditions to their own healthcare provider before making any use of the Site or Products. If you have any reactions to Products, stop use immediately and consult with your treating physician.

6. Purchase of Products.

If you wish to purchase any product or service made available through the Site (“Purchase”), you agree to provide your payment information at the time you order any Product on the Site. You agree to have sufficient funds or credit available upon placement of any such order to ensure that the purchase price will be collectible by Alula.  Our payment page is powered by our third-party payment processor(s) (the “Payment Processor”), which may include Google, Apple and PayPal.  The information provided to the Payment Processor is governed by the Payment Processor’s terms of use and privacy policy.  We are not responsible for the performance of the Payment Processor.  Unless otherwise specified, prices quoted are exclusive of: (a) the costs of shipping or carriage to the agreed place of delivery; and (b) value added tax and any other tax or duty which (where applicable) must be added to the price payable.  You agree to pay for taxes, shipping or carriage of the Products as such costs are specified by us on the Site when you submit your order. All orders of Products must be for personal, non-commercial use only.  By purchasing Products, you hereby agree not to resell or distribute such Products for any commercial purposes.  All orders are subject to our acceptance or rejection based on Product availability, noncompliance with these Terms of Use or any other reason as determined in our sole discretion.  For instance, if we have reason to believe that your order is not for personal use, we reserve the right to reject or cancel any order that you place.  We also reserve the right to refuse or cancel your order if fraud or an unauthorized or illegal transaction is suspected. 

We are constantly updating Product offerings and other content on the Site. We may add, delete, remove, modify, disable, suspend, or restrict some or all of the Site (or the Products offered for sale thereon) at our sole discretion without notice to you, and you acknowledge that: (i) you may no longer be able to use the Site to the same extent, or at all, as prior to such events, and (ii) we shall have no liability to you or any third party in such case.  We shall not be liable in any event for the addition, deletion, removal, modification, disabling, suspension, or restriction of access to or use of any or all of the Site (including the Products offered for sale thereon).  We may change the descriptions, specifications, and prices of the Products offered for sale through the Site without notice and at any time.  We do not warrant that such descriptions, specifications, and prices of Products are accurate, complete or current at all times. 

We may experience delays in updating information on the Site and in our advertising on other web sites.  The information found on the Site may contain errors or inaccuracies and may not be complete or current.  Products or services may be mispriced, described inaccurately, or unavailable on the Site and we cannot guarantee the accuracy or completeness of any information found on the Site. We therefore reserve the right to change or update information and to correct errors, inaccuracies, or omissions at any time, without prior notice.  

All other information with respect to the purchase of Products from the Site, including related shipping, returns and exchanges terms and conditions, can be found on the FAQ Page located at https://myalula.com/faqs. 

7. Limitation of Liability and Disclaimer of Warranties.

ALULA, ITS AFFILIATES, THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, SUPPLIERS, OR LICENSORS (COLLECTIVELY, THE “ALULA PARTIES“) MAKE NO WARRANTIES OR REPRESENTATIONS ABOUT THE CONTENT OR THE PRODUCTS, INCLUDING BUT NOT LIMITED TO THE SITE’S ACCURACY, RELIABILITY, COMPLETENESS, TIMELINESS OR RELIABILITY.  THE ALULA PARTIES SHALL NOT BE SUBJECT TO LIABILITY FOR THE TRUTH, ACCURACY OR COMPLETENESS OF THE CONTENT OR ANY OTHER INFORMATION CONVEYED TO THE USER OR FOR ERRORS, MISTAKES OR OMISSIONS THEREIN OR FOR ANY DELAYS OR INTERRUPTIONS OF THE DATA OR INFORMATION STREAM FROM WHATEVER CAUSE.  YOU AGREE THAT YOU USE THE SITE, THE CONTENT AND THE PRODUCTS AT YOUR OWN RISK.

THE ALULA PARTIES DO NOT WARRANT THAT THE SITE WILL OPERATE ERRORFREE OR THAT THE SITE, ITS SERVER, OR THE CONTENT ARE FREE OF COMPUTER VIRUSES OR SIMILAR CONTAMINATION OR DESTRUCTIVE FEATURES.  IF YOUR USE OF THE SITE OR THE CONTENT RESULTS IN THE NEED FOR SERVICING OR REPLACING EQUIPMENT OR DATA, NO ALULA PARTY SHALL BE RESPONSIBLE FOR THOSE COSTS.

THE SITE, THE CONTENT AND THE PRODUCTS ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS WITHOUT ANY WARRANTIES OF ANY KIND.  THE ALULA PARTIES DISCLAIM ALL WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE WARRANTIES OF TITLE, MERCHANTABILITY, NONINFRINGEMENT OF THIRD PARTIES RIGHTS, AND FITNESS FOR PARTICULAR PURPOSE. 

IN NO EVENT SHALL ANY ALULA PARTY BE LIABLE FOR ANY DAMAGES WHATSOEVER (INCLUDING, WITHOUT LIMITATION, INCIDENTAL AND CONSEQUENTIAL DAMAGES, LOST PROFITS, OR DAMAGES RESULTING FROM LOST DATA OR BUSINESS INTERRUPTION) RESULTING FROM THE USE OR INABILITY TO USE THE SITE, THE CONTENT OR THE PRODUCTS, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), OR ANY OTHER LEGAL THEORY, EVEN IF SUCH ALULA PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. 

SOME STATES DO NOT ALLOW EXCLUSION OF IMPLIED WARRANTIES OR LIMITATION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU.  IN SUCH STATES, THE LIABILITY OF THE ALULA PARTIES SHALL BE LIMITED TO THE GREATEST EXTENT PERMITTED BY LAW.

IF YOU ARE A USER FROM NEW JERSEY, THE FOREGOING SECTION TITLED “LIMITATION OF LIABILITY AND DISCLAIMER OF WARRANTIES” IS INTENDED TO BE ONLY AS BROAD AS IS PERMITTED UNDER THE LAWS OF THE STATE OF NEW JERSEY.  IF ANY PORTION OF THIS SECTION IS HELD TO BE INVALID UNDER THE LAWS OF THE STATE OF NEW JERSEY, THE INVALIDITY OF SUCH PORTION SHALL NOT AFFECT THE VALIDITY OF THE REMAINING PORTIONS OF THIS SECTION.

8. Indemnification.  

You agree to defend, indemnify, and hold harmless the Alula Parties from and against any claims, actions or demands, including, without limitation, reasonable legal and accounting fees, arising or resulting from (a) your breach of these Terms of Use or any applicable terms referenced herein, (b) your access to, use or misuse of the Content, the Site or the External Sites or (c) the User Content.  Alula shall provide notice to you of any such claim, suit, or proceeding.  Alula reserves the right to assume the exclusive defense and control of any matter which is subject to indemnification under this Section.  In such case, you agree to cooperate with any reasonable requests assisting Alula’s defense of such matter.  If you are a California resident, you waive California Civil Code Section 1542, which says: “A general release does not extend to claims that the creditor or releasing party does not know or suspect to exist in his or her favor at the time of executing the release and that, if known by him or her, would have materially affected his or her settlement with the debtor or released party.” If you are a resident of another jurisdiction, you waive any comparable statute or doctrine.

9. Termination.  

You agree that Alula, in its sole discretion, may suspend or terminate your account (or any part thereof) or use of the Site, may reject any order you place for the purchase of Products, and may remove and discard any content within the Site, for any reason, including, without limitation, for lack of use or if Alula believes that you have violated or acted inconsistently with the letter or spirit of these Terms of Use. Any suspected fraudulent, abusive or illegal activity that may be grounds for termination of your use of the Site, may be referred to appropriate law enforcement authorities.  Alula may also in its sole discretion and at any time discontinue providing the Site and/or the Products, or any part thereof, with or without notice.  You agree that any termination of your access to the Site and/or the Products under any provision of these Terms of Use may be effected without prior notice, and acknowledge and agree that Alula may immediately deactivate or delete your account and all related information and files in your account and/or bar any further access to such files or the Site and/or the Products.  Further, you agree that Alula will not be liable to you or any third party for any termination of your access to the Site and/or the Products.

10. User Must Comply with Applicable Laws.

The Site is based in the United States.  We make no claims concerning whether the Content may be downloaded, viewed, or be appropriate for use outside of the United States.  If you access the Site or the Content from outside of the United States, you do so at your own risk.  Whether inside or outside of the United States, you are solely responsible for ensuring compliance with the laws of your specific jurisdiction.

The United States controls the export of products and information.  You expressly agree to comply with such restrictions and not to export or re-export any of the Content to countries or persons prohibited under the export control laws.  By downloading the Content, you are expressly agreeing that you are not in a country where such export is prohibited or are a person or entity for which such export is prohibited.  You are solely responsible for compliance with the laws of your specific jurisdiction regarding the import, export, or re-export of the Content.

11. U.S. Government Restricted Rights.  

The Content is provided with “RESTRICTED RIGHTS.”  Use, duplication, or disclosure by the Government is subject to the restrictions contained in 48 CFR 52.227-19 and 48 CFR 252.227-7013 et seq.  or its successor.  Use of the Site or Content by the Government constitutes acknowledgement of our proprietary rights in the Site and Content.

12. Dispute Resolution By Binding Arbitration.  PLEASE READ THIS SECTION CAREFULLY AS IT AFFECTS YOUR RIGHTS.

(a) Agreement to Arbitrate. 

This Dispute Resolution by Binding Arbitration section is referred to in these Terms of Use as the “Arbitration Agreement.”  You agree that any and all disputes or claims that have arisen or may arise between you and Alula, whether arising out of or relating to these Terms of Use (including any alleged breach thereof), the Site and/or the Products, any advertising, any aspect of the relationship or transactions between us, shall be resolved exclusively through final and binding arbitration, rather than a court, in accordance with the terms of this Arbitration Agreement, except that you may assert individual claims in small claims court, if your claims qualify.  Further, this Arbitration Agreement does not preclude you from bringing issues to the attention of federal, state, or local agencies, and such agencies can, if the law allows, seek relief against us on your behalf.  You agree that, by entering into these Terms of Use, you and Alula are each waiving the right to a trial by jury or to participate in a class action.  Your rights will be determined by a neutral arbitrator, not a judge or jury.  The Federal Arbitration Act governs the interpretation and enforcement of this Arbitration Agreement.

(b) Prohibition of Class and Representative Actions and Non-Individualized Relief.

YOU AND ALULA AGREE THAT EACH OF US MAY BRING CLAIMS AGAINST THE OTHER ONLY ON AN INDIVIDUAL BASIS AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE ACTION OR PROCEEDING.  UNLESS BOTH YOU AND ALULA AGREE OTHERWISE, THE ARBITRATOR MAY NOT CONSOLIDATE OR JOIN MORE THAN ONE PERSON’S OR PARTY’S CLAIMS AND MAY NOT OTHERWISE PRESIDE OVER ANY FORM OF A CONSOLIDATED, REPRESENTATIVE, OR CLASS PROCEEDING.  ALSO, THE ARBITRATOR MAY AWARD RELIEF (INCLUDING MONETARY, INJUNCTIVE, AND DECLARATORY RELIEF) ONLY IN FAVOR OF THE INDIVIDUAL PARTY SEEKING RELIEF AND ONLY TO THE EXTENT NECESSARY TO PROVIDE RELIEF NECESSITATED BY THAT PARTY’S INDIVIDUAL CLAIM(S), EXCEPT THAT YOU MAY PURSUE A CLAIM FOR AND THE ARBITRATOR MAY AWARD PUBLIC INJUNCTIVE RELIEF UNDER APPLICABLE LAW TO THE EXTENT REQUIRED FOR THE ENFORCEABILITY OF THIS PROVISION.  

(c) Pre-Arbitration Dispute Resolution. 

Alula is always interested in resolving disputes amicably and efficiently, and most customer concerns can be resolved quickly and to the customer’s satisfaction by emailing customer support at hello@myalula.com.  If such efforts prove unsuccessful, a party who intends to seek arbitration must first send to the other, by certified mail, a written Notice of Dispute (“Notice”).  The Notice to Alula should be sent to 335 Madison, Floor 3.  NY, NY 10017 (“Notice Address”).  The Notice must (i) describe the nature and basis of the claim or dispute and (ii) set forth the specific relief sought.  If Alula and you do not resolve the claim within sixty (60) calendar days after the Notice is received, you or Alula may commence an arbitration proceeding.  During the arbitration, the amount of any settlement offer made by Alula or you shall not be disclosed to the arbitrator until after the arbitrator determines the amount, if any, to which you or Alula is entitled.

(d) Arbitration Procedures. 

Arbitration will be conducted by a neutral arbitrator in accordance with the American Arbitration Association’s (“AAA”) rules and procedures, including the AAA’s Consumer Arbitration Rules (collectively, the “AAA Rules”), as modified by this Arbitration Agreement.  For information on the AAA, please visit its website, http://www.adr.org.  Information about the AAA Rules and fees for consumer disputes can be found at the AAA’s consumer arbitration page, https://www.adr.org/consumer.  If there is any inconsistency between any term of the AAA Rules and any term of this Arbitration Agreement, the applicable terms of this Arbitration Agreement will control unless the arbitrator determines that the application of the inconsistent Arbitration Agreement terms would not result in a fundamentally fair arbitration.  The arbitrator must also follow the provisions of these Terms of Use as a court would.  All issues are for the arbitrator to decide, including, but not limited to, issues relating to the scope, enforceability, and arbitrability of this Arbitration Agreement.  Although arbitration proceedings are usually simpler and more streamlined than trials and other judicial proceedings, the arbitrator can award the same damages and relief on an individual basis that a court can award to an individual under the Terms of Use and applicable law.  Decisions by the arbitrator are enforceable in court and may be overturned by a court only for very limited reasons.

Unless Alula and you agree otherwise, any arbitration hearings will take place in a reasonably convenient location for both parties with due consideration of their ability to travel and other pertinent circumstances.  If the parties are unable to agree on a location, the determination shall be made by AAA.  If your claim is for $10,000 or less, Alula agrees that you may choose whether the arbitration will be conducted solely on the basis of documents submitted to the arbitrator, through a telephonic hearing, or by an in-person hearing as established by the AAA Rules.  If your claim exceeds $10,000, the right to a hearing will be determined by the AAA Rules.  Regardless of the manner in which the arbitration is conducted, the arbitrator shall issue a reasoned written decision sufficient to explain the essential findings and conclusions on which the award is based.

(e) Costs of Arbitration. 

Payment of all filing, administration, and arbitrator fees (collectively, the “Arbitration Fees”) will be governed by the AAA Rules, unless otherwise provided in this Arbitration Agreement.  If the value of the relief sought is $75,000 or less, at your request, Alula will pay all Arbitration Fees.  If the value of relief sought is more than $75,000 and you are able to demonstrate to the arbitrator that you are economically unable to pay your portion of the Arbitration Fees or if the arbitrator otherwise determines for any reason that you should not be required to pay your portion of the Arbitration Fees, Alula will pay your portion of such fees.  In addition, if you demonstrate to the arbitrator that the costs of arbitration will be prohibitive as compared to the costs of litigation, Alula will pay as much of the Arbitration Fees as the arbitrator deems necessary to prevent the arbitration from being cost-prohibitive.  Any payment of attorneys’ fees will be governed by the AAA Rules.

(f) Confidentiality. 

All aspects of the arbitration proceeding, and any ruling, decision, or award by the arbitrator, will be strictly confidential for the benefit of all parties.

(g) Severability. 

If a court or the arbitrator decides that any term or provision of this Arbitration Agreement (other than the subsection (b) titled “Prohibition of Class and Representative Actions and Non-Individualized Relief” above) is invalid or unenforceable, the parties agree to replace such term or provision with a term or provision that is valid and enforceable and that comes closest to expressing the intention of the invalid or unenforceable term or provision, and this Arbitration Agreement shall be enforceable as so modified.  If a court or the arbitrator decides that any of the provisions of subsection (b) above titled “Prohibition of Class and Representative Actions and Non-Individualized Relief” are invalid or unenforceable, then the entirety of this Arbitration Agreement shall be null and void, unless such provisions are deemed to be invalid or unenforceable solely with respect to claims for public injunctive relief.  The remainder of the Terms of Use will continue to apply.

(h) Future Changes to Arbitration Agreement

Notwithstanding any provision in these Terms of Use to the contrary, Alula agrees that if it makes any future change to this Arbitration Agreement (other than a change to the Notice Address) while you are a user of the Site, you may reject any such change by sending Alula written notice within thirty (30) calendar days of the change to the Notice Address provided above.  By rejecting any future change, you are agreeing that you will arbitrate any dispute between us in accordance with the language of this Arbitration Agreement as of the date you first accepted these Terms of Use (or accepted any subsequent changes to these Terms of Use).

13. User Disputes. 

You agree that you are solely responsible for your interactions with any other user in connection with the Site and/or the Products and Alula will have no liability or responsibility with respect thereto.  Alula reserves the right, but has no obligation, to become involved in any way with disputes between you and any other user of the Site and/or the Products.

14. General. 

These Terms of Use constitute the entire agreement between you and Alula and govern your use of the Site and/or the Products, superseding any prior agreements between you and Alula with respect to the Site and/or the Products.  You also may be subject to additional terms and conditions that may apply when you use affiliate or third party services, third party content or third party software.  These Terms of Use will be governed by the laws of the State of New York without regard to its conflict of law provisions.  With respect to any disputes or claims not subject to arbitration, as set forth above, you and Alula agree to submit to the personal and exclusive jurisdiction of the state and federal courts of the State of New York. The failure of Alula to exercise or enforce any right or provision of these Terms of Use will not constitute a waiver of such right or provision.  If any provision of these Terms of Use is found by a court of competent jurisdiction to be invalid, the parties nevertheless agree that the court should endeavor to give effect to the parties’ intentions as reflected in the provision, and the other provisions of these Terms of Use remain in full force and effect.  You agree that regardless of any statute or law to the contrary, any claim or cause of action arising out of or related to use of the Site and/or the Products or these Terms of Use must be filed within one (1) year after such claim or cause of action arose or be forever barred.  A printed version of this Terms of Use and of any notice given in electronic form will be admissible in judicial or administrative proceedings based upon or relating to these Terms of Use to the same extent and subject to the same conditions as other business documents and records originally generated and maintained in printed form.  You may not assign these Terms of Use without the prior written consent of Alula, but Alula may assign or transfer these Terms of Use, in whole or in part, without restriction.  The Section titles in these Terms of Use are for convenience only and have no legal or contractual effect.  Notices to you may be made via either email or regular mail.  The Site and/or the Products may also provide notices to you of changes to these Terms of Use or other matters by displaying notices or links to notices generally on the Site and/or the Products.

15. Your Privacy. 

At Alula, we respect the privacy of our users.  For details please see our Privacy Policy.  By using the Site, you consent to our collection and use of personal data as outlined therein.

16. Notice for California Users. 

Under California Civil Code Section 1789.3, users of the Site from California are entitled to the following specific consumer rights notice: The Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs may be contacted in writing at 1625 North Market Blvd., Suite N 112, Sacramento, CA 95834, or by telephone at (916) 445-1254 or (800) 952-5210.  You may contact us at Alula Inc., in writing at 335 Madison Avenue, Floor 3. NY, NY 10017 or by telephone at (646) 450-1740.